3 rules to follow when updating your social media
How you to can pick up tips from leading bloggers and influencers to help you get started in building your own personal branding, social media profiles, be it for fun or to have this lead into a professional blog, business or side hustle.
Rule One:
Make the most of real moments
Front row at a fashion show? Just ate the best pasta ever? Tell the world right away! You can post anywhere, anytime from your phone whenever inspiration strikes.
The experts say: Content sharing on the go. Use opportunities to capture moments.
Rule Two:
Using hashtags and developing your own hashtag(s)
You’re not only sharing your voice with the world, you can also grow an online following.
By creating a consistent, personalised hashtag associated to you, in time this hashtag will be associated to you as a brand. You can also start to build engagement with readers by making it easier for people to search through your content/postings.
The experts say: Hashtagging rules are simple. Don't go over board with the keywords. Select a few words that are equally trending but not overly used, for instance with more than 1 million shares per day, plus have your own personalised hashtag and use it consistently.
Rule Three:
Select a social platform, preferably up to three, and focus on this as your primary accounts.
Picking a medium(s) and focus on the platform you prefer based on your personal style, the time you can dedicate to the account and very importantly your audience. For example, you love taking lots of pictures than Instagram could be for you, or you prefer sharing content on industry trends and updates then LinkedIn is better suited.
The experts say: know your audience
Instagram: Instagram has over 1 billion active users. The country with the most users is USA with over 100 million active users, followed by India and Brazil. A great tool to promote selfies, products, places or an event. Very popular with 24-35 year olds. (Statisctica).
Facebook: Facebook users are 53% female and 47% male. Of all the people on the internet, 83% of Women & 75% of Men use Facebook. 62% of online Seniors aged 65+ are on Facebook and 72% are between age 50-64 (Omnicoreagency)
Twitter: Twitter is an important platform for customer service. Eighty-five percent of SMB Twitter users say it’s important for businesses to provide customer service using the network. (Hootsuite)
Youtube: America's most popular social media platform. With over 97% of viewers spending more than 10 hours a day, particularly the 18-14 year old age group.
Snapchat: Snapchat's strength is in its appeal to younger audiences, and many of its users visit the platform multiple times a day. 69% of 13-17 year olds use Snapchat. 68% of 18-29 year olds use Snapchat. (Sproutsocial)
LinkedIn: A professional networking platform that also offers online training and development. 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions. (Omincoreagency).