Why you should develop your own personal brand
What is a personal brand? Although some of us don't realise it, many celebrities have been developing and building a personal brand for decades. Think, Posh & Becks, and how they successfully built the #Beckham brand, which was already flying high, before digital social media stepped in. According to Brand Yourself, when discussing personal branding "we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and